Mall of the Netherlands
Leidsenhage (later to become ‘Mall of the Netherlands’) is currently undergoing an extensive transformation in response to all of today’s trends and developments in the retail sector. This will be a unique, entirely covered shopping centre with 116,000 m² offering 4-star service aimed particularly at attracting visitors wanting a great day out. It will be completely unlike any other shopping centre in the Netherlands. Contributing to this will be the arrival of flagship stores in which retailers place a high priority on brand experience and a designer gallery for the most trendy brands. Other factors include architectural quality, distinctive restaurants, special brand-related events, a large cinema complex, and an adjoining park with a body of water. The message running through everything: Discover what’s new, have fun and be inspired to come back.
Service for visitors
Customer experience will be a priority, so the Mall will be committed to achieving a four-star level of service. This will mean sufficient parking (with navigation to vacant spaces), an inviting entryway, effective visual cues for navigation, free toilet facilities, clearly identifiable employees and a reception desk. And of course the 4,000 parking spaces (much of them underground) will be free of charge.
The designer selected for the Mall of the Netherlands is leading Architect Roberto Meyer of MVSA Architects. This firm was also part of the Team CS that designed the Central Station in Rotterdam and designed “The Shoe” accommodating ING in the Amsterdam Zuidas business district.
To enhance the brand perception, the storefront windows in the Mall of the Netherlands, will in most cases be twice as high, thus allowing a spectacular display of brand identity. The façade materials will be selected individually for each unit in order to provide variety and originality. Each façade will be designed to perfectly reflect the image of that brand or shop. Particular attention will also be devoted to natural light, convenience, fragrance and sound. Shopping corridors throughout the shopping centre will be laid out in a figure eight pattern to make it easier for consumers to find the various zones.
Plenty of relaxation and places to eat
The Restaurant Plaza will give consumers a venue for a coffee break, lunch, a drink or dinner, either between shopping or right before they go to see a film at the adjoining cinema complex. This will not be occupied by the standard chains. Instead, the focus will be on unique and trendy restaurants and kiosks, each with its own style and atmosphere. Menus will range from tapas and sushi to a high tea or sustainably produced hamburgers. To make the day at the Mall of the Netherlands complete, a Kinepolis 10-screen cinema, equipped with ultra-modern image and sound systems, will offer more than 2,200 seats with extra legroom and an inviting lounge.
|Visitors||8 million||12-14 million|
|Total m2 (including restaurant plaza, cinema complex and recreation)||75,500||116,000|
|Population of catchment areas 1+2+3||2,400,000||2,400,000|
|Retail units||180||approx. 280|
|Investment including purchase of retail premises||almost 500 million|